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7 - 8 May 2015

Museum of Science and Industry, Manchester, UK

Manage Yourself!

Jurgen Appelo Happy Melly

Session type: Keynote
Session duration: 75 minutes

About this Keynote

Manage Yourself! is about concrete management advice for all workers. Practical things that people can do next Monday morning in order to change the organisation’s culture. Not only managers, but everyone who is concerned about the organisation. Instead of everyone trying to manage everyone else, it’s better when we start with ourselves and lead by example in an environment focused on experiments and learning.

  • How can we inspire workers with a goal?
    (Answer: start your own work exposition)
  • How can we measure team performance?
    (Answer: measure yourself with OKRs)
  • How can we have a better team culture?
    (Answer: share your personal map)
  • How can we address core values?
    (Answer: start sharing your own value stories)

All creative workers are expected to be "servant leaders" and "systems thinkers". In this session, you will learn how you can do that concretely, with a number of inspiring stories and examples. As Gandhi said, "Be the change you wish to see." A better organisation starts with people managing themselves.

About the Speaker

Jurgen Appelo calls himself a creative networker. But sometimes he's a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy.

Since 2008, Jurgen has been writing a popular blog at, covering the creative economy, agile management and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organisations. He also wrote the little book How to Change the World, which describes a supermodel for change management.

Jurgen is CEO of the business network Happy Melly and co-founder of the Agile Lean Europe network and the Stoos Network. He is also a speaker who is regularly invited to talk at business seminars and conferences around the world.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of Agile and Lean practices. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.