This is not the event year you are looking for. For details of our next event, please visit

To view the latest event website please visit

For the latest event:

7 - 8 May 2015

Museum of Science and Industry, Manchester, UK

Transforming NHS Choices with Agile and Lean UX

Kevin Murray Valtech
Joe McGrath NHS Choices

Session type: Experience Report
Session duration: 60 minutes

About this Experience Report

We're in the early stages of transforming NHS Choices, Europe's largest digital health service. We are going to tell you about how we're putting users at the heart of the new service, our ongoing delivery approach and some of the challenges we've faced along the way.

We'll be sharing practical Agile and Lean UX techniques you can use to get to know your users better including:

  • Understanding user needs
  • Assumption mapping
  • Testing hypotheses
  • Affinity sorting
  • Task-based personas
  • User journey mapping
  • User research
  • Low-fidelity prototyping

About the Speakers

Kevin Murray

Kevin is a Delivery Director at Valtech with 20 years experience in the industry.

Passionate about Agile in the Public Sector, Kevin manages and oversees the successful digital transformation of GDS exemplars for the Department of Work and Pensions, including the phenomenally successful Carer's Allowance digital service.

He is also highly regarded as an expert on the subject of Public Sector Agile and permeates his working life with running for charity.

From day one, Kevin has helped in shaping Valtech's approaches to integrating our proven software engineering and agile delivery capabilities with increasing user centricity, user informed development and creative practices.

Joe McGrath

Joe works as a Delivery Manager and Team Lead at NHS Choices.

He has 15 years experience working as a Developer, Architect, Technical Lead and Coach.

He realised, during his Physics degree, it was way more fun to write code for a local startup and play frisbee in the park. Since then, he's worked in advertising and digital agencies, broadcast media and healthcare, and played frisbee in parks around the world.

Joe spent the last five years working in and around the NHS - helping teams to work more effectively.

Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of Agile and Lean practices. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.