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7 - 8 May 2015

Museum of Science and Industry, Manchester, UK

User Story Mapping for Fun and Profit

Lynne Johnson Zuhlke Engineering Ltd

Session type: Workshop
Session duration: 90 minutes

About this Workshop

The secret is out! The long awaited book, User Story Mapping by Jeff Patton, has arrived. We finally get inside the head of the man who coined the phrase ‘Story Mapping’.

One of the nifty things in Jeff’s book that I especially liked was how he engaged the reader through playing the ‘getting out of bed and off to work’ (aka the Story Mapping ‘Now’) game. You are taken through the exercise of writing down, on post-it notes, what you did from the moment you woke up until you were off to work.

After many years using story mapping in projects and a version of this game to help teams learn how to create Story Maps for products, I would like to share my wisdom in a workshop with you.

This workshop dives deeper into the ‘now’ game to learn all the aspects of user story mapping. The session will include (allowing plenty of time for Q&A):

  1. Introduction (5 minutes)
  2. Building your personal ‘now’ map (10 minutes)
  3. Break into Groups to merge the ‘now’ maps (20 minutes)
  4. Walking the activity backbone (10 minutes)
  5. The altitude metaphor (10 minutes)
  6. Writing real Stories : not template Zombies (10 minutes)
  7. The ‘what if’ game : slicing the map to create product releases (15 minutes)
  8. Minimise output to maximise outcome : how products change the world (10 minutes)

No matter what experience you have in product development or story mapping, this workshop is for everyone. By the end of the session you will have a clear understanding of the different types of user tasks, user personas, product release planning and how to write better stories. For those with no story mapping experience, you will realise that you already knew how to story map and have everything you need to build your own product maps. For those of you with story mapping experience you will understand how the Story Mapping ‘Now’ game can fast track your story mapping sessions. Most importantly, you will learn how story mapping helps teams to understand their users, have a common understanding of what a product needs to do, and what they collectively need to do in order to build the right product.

About the Speaker

Senior Agile Project Manager at Zuhlke Engineering Ltd. Software Engineering, education gained in 90’s London, a fashion model in Europe through the 80s, fashion label owner, hotelier, born in Seattle Washington, USA, Agile evangelist and EcoWarrior.


Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of Agile and Lean practices. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.