11 - 13 May 2016

thestudio, Manchester, UK

Business Mapping: Turning the Lights On

Dan North 

Session type: Keynote
Session duration: 75 minutes

Slides from session

The slides used for this session are available to download from here.

About this Keynote

So those expensive consultants helped you roll out an agile method like scrum or DSDM across a number of teams, and if we're honest, the results have been mixed at best. Some people get it, some are just doing what they always did but dressing it up in the new terms, others are actively disengaged. The business stakeholders are getting fed up hearing teams tell them ""We're agile, so we don't do dates"" or ""You'll get it when it's ready"", and your senior management is on your back about governance and assurance. This doesn't sound like the dream they sold you!

The problem is that an agile organisation needs to think and act differently, and agile methods are only part of the story. Each organisation is different and any change on this scale means adapting to emerging conditions. How can your organisation get the predictability it wants for planning and budgeting and still benefit from the rich feedback of iterative agile delivery? And how can your staff develop and build a career in a flat organisation?

I think the answer might lie in the emerging areas of business mapping and skills liquidity. Combining your business strategy with the abilities and aspirations of your people can create a rich landscape of options for achieving genuine business agility and lead to rich collaboration between business and technical stakeholders. And yes, we do do dates!

About the Speaker

Dan North uses his deep technical and organisational knowledge to help CIOs, business and software teams to deliver quickly and successfully.

He puts people first and finds simple, pragmatic solutions to business and technical problems, often using lean and agile techniques.

With over twenty years of experience in IT, Dan is a frequent speaker at technology conferences worldwide.

The originator of Behaviour-Driven Development (BDD) and Deliberate Discovery, Dan has published feature articles in numerous software and business publications, and contributed to The RSpec Book: 'Behaviour Driven Development with RSpec, Cucumber, and Friends' and '97 Things Every Programmer Should Know: Collective Wisdom from the Experts'.

He occasionally blogs at dannorth.net/blog.


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Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of Agile and Lean practices. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.