11 - 13 May 2016

thestudio, Manchester, UK

Building digital products at Auto Trader

Ian Stacey Auto Trader
Maria Whittington Auto Trader

Session type: Case Study
Session duration: 60 minutes

About this Case Study

Over the past 2 years at Auto Trader we've been through an amazing transformation as we moved from print to digital and evolved the way we work from 'big projects' to 'ongoing, outcome focussed initiatives'.

In this session we will talk you through what has changed and how we’ve brought together the product and technology functions to work as one team. We'll look at how we go about hypothesising, discovering, experimenting and validating (and dispelling) our ideas through expert use of data, before we develop them, test them and release them to our audience. We’ll also touch on how we then learn from our delivered products, to inform continuous improvement and deliver the maximum value to our customers with the best experience to our audience.

More recently, and perhaps our biggest experiment so far, is using our new approaches to establish a broader framework that can be applied Auto Trader wide. As of December 2015, we’ve begun trialing this new framework and will have some results to share with everyone by the time of the conference (positive and negative, no doubt). We may even be in a position to try solving some real business problems using our new framework.

About the Speakers

Ian Stacey

Ian is a delivery lead at Auto Trader, working primarily on consumer marketplace initiatives.


Maria Whittington

I have a varied career path which started in customer facing roles and moved across different divisions and roles within BT.

This was where I found my real passion which was working on and developing products that deliver value.

My first experience of agile working was within Plusnet where I enjoyed over two years working in a business where everyone had a voice.

More recently I have enjoyed and grown in experience within the ever evolving world that is AutoTrader.

My current role is as a Product Lead with focus on advertising journeys.


To buy tickets to see this fantastic talk, and many others like it head over to our ticket page.

Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of Agile and Lean practices. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.