11 - 13 May 2016

thestudio, Manchester, UK

Moving from doubt to certainty using data driven decisions

Maryam Aidini Thoughtworks
Phil Thornley Thoughtworks

Session type: Case Study
Session duration: 60 minutes

About this Case Study

Have you ever been in a situation where you’re not sure whether this feature is the right thing to build? Or a project is so complicated that you don’t know where to start? You maybe have multiple options but limited time - which path do you go down? You have many stakeholders, each with their own priorities - how can you help them agree on the next steps?

In this session, we are going to share our experience of how data driven decision making can solve these problems. By using simple techniques and methods to gather evidence, we can make the prioritisation process less painful and more exciting.

We will refer to our recent work for Thoughtworks.com to explain how data helped us make effective decisions and reduce the uncertainty in various situations.

About the Speakers

Maryam Aidini

Maryam is a passionate business analyst who gets very excited by problem solving. She helps companies form an overall product vision through its design, development and deployment.


Phil Thornley

Phil creates digital products that balance business outcomes with customer needs. An advocate of lean UX principles, he believes in a data-driven and collaborative approach to solving customer problems that deliver measurable value to the business.


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Session Types

Need help planning which sessions to attend? We've provided a breakdown of our various session types below.

Case Study/Experience Report

A presentation and discussion of real-life (not theoretical) experiences of the application (or mis-application) of Agile and Lean practices. Case studies and experience reports include some discussion of lessons learned and an indication of how novel the work is.


Participants learn a new approach, tool or technology through using it to solve one or more practical exercises. Any software/hardware requirements are disclosed in the session description.


A session focused around some specific tool, technique or issue. Primarily led by the speaker, tutorials usually include some elements of interactivity or individual / group exercise.


An in-depth working session on a specific topic. May include paper presentations.