Competing with Google and Citymapper – meeting user needs with lean UX for the redesign of Transport for Greater Manchester’s digital offering

10–12th May 2017 at thestudio

A 60 minute Case Study by:

Carolyn Warburton


About this Case Study

At this very moment, thousands of people are making their way across Greater Manchester. Some will walk or cycle, many more will be part of the 225-million bus and 30-million tram rides each year.

Our case study describes how - using Lean UX and Lean creative techniques - we put users' needs first and ensured user research was at the heart of the delivery cadence.

The result is an accessible, mobile-first digital experience, built in collaboration with the people of, and visitors to, Greater Manchester.

About the Speaker

Carolyn is a senior user experience and user research specialist at Valtech. An experienced practitioner of agile and lean UX, Carolyn works closely with creatives and developers, building beautiful digital services that meet user needs.

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