At this very moment, thousands of people are making their way across Greater Manchester. Some will walk or cycle, many more will be part of the 225-million bus and 30-million tram rides each year.
Our case study describes how - using Lean UX and Lean creative techniques - we put users' needs first and ensured user research was at the heart of the delivery cadence.
The result is an accessible, mobile-first digital experience, built in collaboration with the people of, and visitors to, Greater Manchester.
Carolyn is a senior user experience and user research specialist at Valtech. An experienced practitioner of agile and lean UX, Carolyn works closely with creatives and developers, building beautiful digital services that meet user needs.