Lean startup principles advocate an approach of building the simplest version of the product or service that you can and getting it in front of your target market group as fast as possible. Watch them use it. Listen to their feedback. Then improve or change.
Most organisations when confronted with this approach understand the logic and benefits of an MVP. Why, then, do so many struggle to execute successfully?
This session discusses the principles of MVPs and the diverse ways in which they can be executed, illustrating with case studies. We will discuss the common barriers encountered within organisations when creating an MVP and highlight how they can be overcome from the perspective of each key stakeholder group. Finally, drawing upon personal experience of working on agile projects within financial services, ecommerce and telecoms organisations, both large and small, I will explore the factors necessary for excellent MVP execution.
Ralf Jeffery is currently a senior consultant business analyst at Equal Experts, an award-wining agile consultancy, specialising in simple software solutions for big business challenges. With over 20 years' experience delivering enhanced digital user experiences for organisations such as O2, Aviva, Visa, Worldpay, Coutts and Argos, Ralf is passionate about devising new solutions to drastically improve user experience (UX) and ultimately deliver business value. Ralf is a certified scrum master and ISEB practitioner and an experienced speaker and facilitator, known for his engaging content and easy manner.