9-11 May 2018

thestudio, Manchester

HR goes agile at Sky Betting & Gaming

Session type:
Case Study

Session duration:
60 minutes

Presented by:

Joanne Edwards

Sky Betting & Gaming

Michele Martin

Just Leading Solutions LLC

About this Case Study

Sky Betting & Gaming (SB&G) is a tech company born out of Sky, and we’re aiming to be the UK’s best digital business. With over 1000 employees, we are constantly innovating and growing. We don’t have teams. We have tribes. Tribes of people who work collaboratively with a shared purpose. Each tribe is made up of small, agile and autonomous squads.

It’s an environment where start-up culture, speed to market, agility and continuous improvement are powerful influences. It’s somewhere that values challenge and collaboration, while removing barriers and hierarchy.

Being part of a tribe means being part of a diverse and vibrant mix of people. People who make decisions together, quickly. Individuals flourish here; opinion is encouraged and everyone in the tribe can make a big personal contribution. Above all else, we focus on doing the right thing for our customers, and on creating brilliant experiences.

We’ve created the kind of workplace that not only retains talent, but wins awards for it too - including a place on the prestigious Sunday Times 100 Best Companies to Work For list.

Agile adoption in human resources

As innovative and fast-growing organisation, it is important to engage amazing people, shape a great culture and create a unique place of work. For HR to effectively support the agile enterprise, it needs to embrace agile values, principles and practices.

After a successful pilot within the Bet Tribe, SB&G decided to scale agile across all tribes and create a dedicated people operations team. The newly formed team began its agile journey in July 2017. Joanne Edwards, Head of People Operations at SB&G and Michele Martin of Just Leading Solutions LLC, will take you on the journey of going through the people ops implementation.

The discussion will cover how we approached the transformation and what we experienced along the way. In addition to sharing our journey map, we will reveal our successful kick-start and explain how we achieved a shift in mindset within a short time. But we will also address the challenges of keeping the momentum going and explain how we dealt with constraints and roadblocks.

We will share how we handle the demanding task of co-creating and delivering value in an agile manner (agile for HR), but also supporting the agile organisation with state-of-the-art people solutions aligned with agile values and principles (HR for agile).

We will show results and future plans, but also candidly talk about constraints and challenges and share our lessons learned.

This session is particularly suitable for people managers, agile coaches and lean/agile leaders involved in bringing agile to human resources or other disciplines outside of IT.

About the Speakers

Joanne Edwards

Jo is an ‘agile HR explorer’ and the Head of People Operations at Leeds-based Sky Betting & Gaming. As a fast growth and mobile first technology company, SkyBG was born agile and Jo is leading the revolution of its HR practice.

As a seasoned and passionate HR leader, Jo brings her extensive experience in both operational and strategic HR to her team. During her tenure, SkyBG was awarded the label ‘Top 100 company to work for in the UK’.

Prior to her current role, Jo acted in different HR roles including as a people business partner, head of organisational development and shared service manager. Jo earned a degree in HR from the University of Huddersfield.


Michele Martin

Michele is a transformation champion in global organisational development, learning and development and employee engagement. She brings a powerful combination of strategic insight and operational delivery to her clients.

Michele has more than 25 years' experience in both the private and public sectors, including in education, financial services and manufacturing, with vast experience as a transformation champion.

Michele is a doctorate student in organisational change at Ashridge Business School, and she holds an MSc in organisational communication and a BSc in business administration.


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