9-11 May 2018

thestudio, Manchester

Change the language. Change the rules

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Tom Hoyland

Sky Betting & Gaming

About this Case Study

In this session we’ll look at how linguistics, neuroscience and neuro-linguistic programming (NLP) can be used effectively in coaching and building high-performing agile teams.

We’ll take a quick dive into the history of NLP, its uses, techniques and its limitations in agile coaching. You’ll learn how approaches from NLP are being used in clean language and about exciting discoveries related to brain chemistry.

The session will include examples of how the structure of language can be analysed to reveal information hidden consciously and unconsciously, as well as how the language we use shapes what we believe is possible.

Wondering how we can build products faster, get towards T-shaped teams and improve product owner engagement? We’ll cover those things too with some language hacks and a collection of cool retrospective techniques.

About the Speaker

With a career spanning software engineering, business analysis and service transformation, Tom likes to get under the bonnet of products and organisations to understand what makes them tick and how they could be better.

He’s led a range of digital transformations, working with teams to achieve continuous delivery and taking major hardware infrastructure programmes agile.
Tom coaches a wide range of teams - from those beginning their journey through to organisations scaling agile and exploring hypothesis-driven development.

When Tom’s not coaching or talking at agile meetups, he’s usually running.


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