Session type:


Presented by:

Jonathan Daniels

Session time:

12 May 11:15 12:45

Session duration:

90 minutes

About the session

I have been an agile coach for 7+ years and I notice that at some point we reach a plateau.

Agile helps us deliver faster, there’s no doubt about it. But as our velocity levels out, the next question is: how do we choose what we deliver? 

We often focus on satisfying whichever stakeholder is making the most noise. Often the outside-in or customer-centric perspective is missing. 

We have conducted a research project, where we assessed over 200 organisations worldwide. Through this we established a benchmark for customer centricity. 

We would like to share some of the challenges and opportunities organisations are facing today, as well as our idea of customer-centric agility. I would also like us to explore how we can apply customer-centric principles to common methods e.g. the Spotify model, SAFe and scrum.

Participant Takeaways:

  • Agile gets you delivering faster but not always delivering the right things (often the outside-in approach is missed out)
  • Culture is very important; having a customer-centric culture drives a positive experience for employees and also drives sustainable business growth
  • Learn about some of the common challenges of becoming customer centric
  • Learn a framework that supports organisations as they make the transition towards customer centricity
  • Explore how we can become more customer centric in how we develop our products

This session has: 
A session number cap: 40 participants

Agile Culture, Mindset, Customer Centricity, Customer Focus

About the speaker(s)