The Agile City heist: case of the missing customer value

Theme: Customer centricity | Knowing your users

Somewhere in the buzzing grid of Agile City, a critical agile artefact has gone missing - the blueprint of customer value. 

Without it, delivery pipelines jam, feedback loops break and the city’s digital pulse is faltering.

Professor Agile, the city’s chief architect, has disappeared - leaving only cryptic messages across the network.

Your team, the Agile Task Force, must track down the artefact before the city’s innovation systems collapse.

Participant takeaways:

• Continuous discovery - in a city powered by data and disruption, value isn’t a one-off insight; it’s a constant investigation
• Customer empathy - from start-up founders to end users on the subway, teams learn that customer understanding requires stepping into real-world perspectives and contexts
• Prioritisation and focus - not every signal in the noise matters; teams learn to isolate what truly drives impact from the city’s endless feed of “data distractions”
• Collaboration and feedback loops - Agile City runs on networks: teams must share intel, cross-connect insights and refine hypotheses through fast, transparent communication

This session:

• Includes interaction
• Has a cap of 20 participants