Session type:


Presented by:

Sarah Wells

Independent Tech Consultant, Author

Session time:

16 May 12:25 13:10

Session duration:

45 minutes

About the session

“You build it, you run it” is a fine principle, but it means you need to let your teams make their own choices. But you still have things you want all teams to do, and you need to balance the benefits of the right technologies for each team against the costs of running multiple data stores, deployment platforms, languages, etc.

Nudge theory is an idea from behavioural economics, that you can use nudges to influence behaviour in a particular direction, rather than having to enforce compliance.

Sarah explores what nudge theory can teach us about making it easy and attractive for empowered teams to follow a common path, to the benefit of the organisation as a whole, using examples from her time leading the engineering enablement teams at the Financial Times.


Behavioural economics, Behavioural design, Design Leadership, Team

About the speaker(s)