Session type:


Presented by:

Holly Donohue

Product Rebel

Session time:

15 May 11:30 12:15

Session duration:

45 minutes

About the session

You’ve read all the product books and listened to the podcasts. You’re sold on the benefits of being outcome, not output, led. The only problem? Your exec team are not. They have a never-ending list of features and pet projects they want your team to build and your team are unconvinced on the value they will deliver. This is the situation Holly found herself in several organisations. She will share seven mistakes she made whilst attempting to introduce outcome-led development and what I’ve learned from each of them.

This session will bridge the gap between theory and reality with a clear approach to introducing outcome-led product development within your organisation.

Participant takeaways:

  • Insights into shifting organisations from output-led feature factories to outcome-driven product-led businesses
  • Mistakes Holly made along the way
  • ...and what you can learn from them


Product Management, Change, Leadership, Stakeholder Management

About the speaker(s)