Session type:

Case Study

Presented by:

Craig Reay

The Co-operative Group

Session time:

15 May 14:00 15:00

Session duration:

60 minutes

About the session

In 2019, Co-op had thousands of food stores but no online food shopping service yet. This talk covers the journey from testing shoppers’ appetites and deciding what MVP to launch, adaptations made through the unprecedented changes of the pandemic, and how we’ve been evolving the product since.

Hear about our product evolution, some of the missteps made and how they’re setting themselves up to meet the expectations of the future

Participant takeaways:

  • Initial plans and how we identified a potential opportunity in a crowded market
  • Tough choices about what features to leave out, and what shortcuts to take
  • Impact of early choices on how we could grow and adapt our technology, and move things towards a sustainable state.


Change, Product development, Product evolution, User research, Quick commerce delivery

About the speaker(s)